Step 2
Who it's for and why
Who is it for?
Should it make money?
Does the person it's for already do this task every week, today, without your app?Lilo needed a logging habit nobody had. YouTube Summarizer needed a reading habit that faded.
Is there an app that already does 80% of it?
Is it a fitness, training, timer, to-do or habit app?You've built seven of these to sell. None earned money.
Step 3 · product to sell
The gate (one week, no code)
Can you name who pays, how much, and why they'd switch from what they use now?
Is the market leader free, with millions of users?
People outside your family who told you, unprompted, they have this problem
Sign-ups or payments so farA one-page site with a sign-up form is enough. No app yet.
Where do your first 100 users come from?
Is your kill line written down? (a date and a number, e.g. "8 weeks after launch, under 20 paying users, I stop")
Is another product to sell active right now? (one at a time)
Is someone waiting for it? A partner, a customer who paid up front, or a public launch date
After launch, will you give at least half your hours to marketing?